Veermakers, a Scandinavian interiors brand, has opened its first permanent showroom in Paris' vibrant Marais district. This move signifies a natural progression for the brand, founded by Louise Liljencrantz, K.F.K. Cabinet Makers, and interior designer Kristin Rudenstam, who specialize in made-to-order furniture, lighting, and objects that embody timelessness and authenticity. The showroom, a hybrid of a gallery and a private residence, showcases a combination of furniture, architecture, and art, designed to feel like a lived-in space rather than a traditional showroom.
Liljencrantz's decision to open the showroom in the Marais is rooted in the area's unique blend of history and creativity, with galleries, ateliers, and independent fashion houses alongside centuries-old architecture. This setting aligns with Veermakers' appreciation for craftsmanship, quality, and longevity, values that are reflected in their made-to-order pieces crafted by master cabinetmakers and skilled artisans in Stockholm and Fiskars, Finland.
The new showroom introduces several new pieces, including the Yoshino wall lamp, Hoovs side table, and Set, the brand's first upholstered dining chair. Recent additions to the collection include the Reed library table and Pin console, as well as lighting and objects that complete the Veermakers universe. A bespoke kitchen and built-in sofa add to the seamless, lived-in feel, while an exhibition of oil-on-canvas interpretations of the Swedish archipelago by Swedish artist LG Lundberg completes the sense of intimacy.
Liljencrantz's admiration for Lundberg's work is notable, as his pieces bring a rich color and atmosphere to the Parisian space, bridging the gap between Scandinavian clarity and the warmth and elegance of French interiors. This meeting point between the two design traditions is a key aspect of Veermakers' appeal, combining the best of both worlds.
The Marais showroom is an immersive experience, open by appointment, that presents the entire Veermakers universe for the first time, alongside rotating exhibitions and new product launches. Liljencrantz's approach to design emphasizes the importance of creating a personal and lived-in space, where art and design exist in dialogue, rather than a traditional showroom setting.
In conclusion, Veermakers' new showroom in the Marais is a testament to the brand's commitment to craftsmanship, quality, and timeless design, and its ability to create a unique and inspiring space that blends Scandinavian simplicity with French elegance.
